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Weekly Group Business Trends, Week Ending March 19, 2022

March 24, 2022

Event activity showed a decrease due to the Spring Break influence across markets

Additionally, the average number of attendees for the week was 73 people while the average square footage used was 1,632 per event.

Week Ending March 19 2022

The corporate market segment represented 60.3% of overall business for the week. SMERF-Education, National Association, Technology, and Healthcare were the top industry segments

The individual markets with the highest week over week growth were Washington DC, Atlanta, Orlando, Phoenix, and Chicago. The average growth for these markets was -2.7% week over week, due primarily to the influence of Spring Break vacations and school breaks across markets, particularly in the top eastern markets.

Market Average Attendees Average Square Footage Used
Washington, DC-MD-VA 71 1,950
Atlanta, GA 84 1,806
Orlando, FL 78 1,443
Phoenix, AZ 77 1,760
Chicago, IL 71 1,457

Chicago and Orlando had the lowest space to attendee ratio while Washington, DC had the highest. These numbers evolve every week but are in line with trends of markets at different stages of recovery.

Ready to see what is happening in your market today? Schedule a free market analysis to find out.

Knowland tracks the weekly event activity across 108 markets across the United States.

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Category iconHot Data Trends Tag iconWeekly Group Business Trends

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