Event activity showed a decrease due to the Spring Break influence across markets
Additionally, the average number of attendees for the week was 73 people while the average square footage used was 1,632 per event.
The corporate market segment represented 60.3% of overall business for the week. SMERF-Education, National Association, Technology, and Healthcare were the top industry segments
The individual markets with the highest week over week growth were Washington DC, Atlanta, Orlando, Phoenix, and Chicago. The average growth for these markets was -2.7% week over week, due primarily to the influence of Spring Break vacations and school breaks across markets, particularly in the top eastern markets.
|Market||Average Attendees||Average Square Footage Used|
Chicago and Orlando had the lowest space to attendee ratio while Washington, DC had the highest. These numbers evolve every week but are in line with trends of markets at different stages of recovery.
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Knowland tracks the weekly event activity across 108 markets across the United States.