Week over week decline as anticipated for the Easter Holiday
For the week of April 10-16,2022, meetings and events in the U.S. market decreased 21.6% compared to the prior week. The decline was anticipated as it is normal behavior in the week of the Easter Holiday.
Additionally, the average number of attendees for the week was 73 people, while the average square footage used was 1,635 per event.
The corporate market segment represented 61.6% of overall business for the week. Education, Technology, Healthcare, National Association, Manufacturing were the top industry segments
The individual markets with the highest week over week growth were Cleveland, Detroit, Oakland, Georgia North, and Louisville. The average growth for these markets was 115.1% week over week.
|Market||Average Attendees||Average Square Footage Used|
Cleveland, OH, and Louisville, KY-IN had the lowest space to attendee ratio while Georgia North had the highest. These numbers evolve every week but are in line with trends of markets at different stages of recovery.
Knowland tracks the weekly event activity across 108 markets across the United States.