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Weekly Group Business Trends, Week Ending April 9, 2022

April 13, 2022

Top 5 growth markets show average 98.5% increase for the week

For the week of April 3-9, 2022, the US market realized an 8.7% increase in event activity compared to the prior week. Because of the Easter holiday, we anticipate April will be a month of fits and starts. While we don’t anticipate significant volatility, we do expect normal fluctuations in growth.

Group size increased slightly week over week moving to average number of attendees at 81 people while the average square footage used was 1,872 per event.

Weekly Data Trends Ending 040922

The corporate market segment represented 60.3% of overall business for the week. National Association, Technology, Education, HealthCare, Training/Education were the top industry segments

The individual markets with the highest week over week growth were Chicago, Los Angeles-Long Beach, Colorado Springs, Denver, and Indianapolis. The average growth for these markets was 98.5% week over week.

Market Average Attendees Average Square Footage Used
Chicago, IL 66 1,675
Los Angeles-Long Beach, CA 123 2,183
Colorado Springs, CO 46 916
Denver, CO 72 1,851
Indianapolis, IN 41 700

Los Angeles-Long Beach, CA, and Indianapolis, IN had the lowest space to attendee ratio while Denver, CO had the highest. These numbers evolve every week but are in line with trends of markets at different stages of recovery.

Ready to see what is happening in your market today? Schedule a free market analysis to find out.

Knowland tracks the weekly event activity across 108 markets across the United States.

Category iconHot Data Trends Tag iconWeekly Group Business Trends

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