Top 5 growth markets show average 98.5% increase for the week
For the week of April 3-9, 2022, the US market realized an 8.7% increase in event activity compared to the prior week. Because of the Easter holiday, we anticipate April will be a month of fits and starts. While we don’t anticipate significant volatility, we do expect normal fluctuations in growth.
Group size increased slightly week over week moving to average number of attendees at 81 people while the average square footage used was 1,872 per event.
The corporate market segment represented 60.3% of overall business for the week. National Association, Technology, Education, HealthCare, Training/Education were the top industry segments
The individual markets with the highest week over week growth were Chicago, Los Angeles-Long Beach, Colorado Springs, Denver, and Indianapolis. The average growth for these markets was 98.5% week over week.
|Market||Average Attendees||Average Square Footage Used|
|Los Angeles-Long Beach, CA||123||2,183|
|Colorado Springs, CO||46||916|
Los Angeles-Long Beach, CA, and Indianapolis, IN had the lowest space to attendee ratio while Denver, CO had the highest. These numbers evolve every week but are in line with trends of markets at different stages of recovery.
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Knowland tracks the weekly event activity across 108 markets across the United States.