Continued growth in event activity
Despite only a 1.3% increase in activity last week, this is the third consecutive week of growth— showing continued positive trajectory for the market. The two weeks before, we saw a 12% and 10.8% increase, respectively. The average number of attendees for the week was 78 people, while the average square footage used was 1,819 per event.
The corporate market segment represented 60.5% of overall business for the week. National Association, Education, Technology, HealthCare, and Financial/Banking were the top industry segments.
Markets with the highest week over week growth were Atlanta, Minneapolis-St Paul, DC, Indianapolis, and Las Vegas. The average growth for these markets was 44.6% week over week.
| Market | Average Attendees | Average Square Footage Used |
| Atlanta, GA | 77 | 1,890 |
| Minneapolis-St Paul, MN-WI | 90 | 1,785 |
| Washington, DC-MD-VA | 76 | 1,560 |
| Indianapolis, IN | 97 | 1,993 |
| Las Vegas, NV | 97 | 5,547 |
Minneapolis-St Paul, MN-WI, and Indianapolis, IN had the lowest space to attendee ratio while Las Vegas, NV had the highest. These numbers evolve every week but are in line with trends of markets at different stages of recovery.
Knowland tracks the weekly event activity across 108 markets across the United States.