Meeting volume aligns with end of quarter seasonal trends
The number of U.S. meetings and events decreased 12.9% compared to the prior week. This trend is typical for the last week of the month, and especially the last month of a quarter.
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The average number of attendees for the week remained at 81, while the average square footage used was 1,820 per event and square feet used per person was steady at 22.
The corporate market segment was steady with week-over-week to 59.5% (vs 59.8% last week) of overall meetings business for the week. The top five segments for the week were: National Association, Education, Healthcare, Technology and Financial/Banking.
Markets with the highest week over week variance for number of meetings were Denver, San Francisco-San Mateo, Baltimore, Memphis, and Des Moines.. Average group size and space used were higher than last week. For this week, Des Moines had the largest average group size at 110 attendees (compared to 79 Anaheim/Salt Lake City last week) and San Francisco had the largest square feet of meeting space used at 1,960 sq ft (compared to 1,760 sq ft in Washington DC last week).
|Market||Average Group Size||Average Sq Ft Used|
|San Francisco – San Mateo, CA||80||1,960|
|Des Moines, IA||110||1,760|
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 128 U.S. markets with more globally and is expanding coverage regularly.