Corporate meetings continue to drive growth
The number of U.S. meetings and events increased 4.0% compared to the prior week. The Corporate marketing segment leads with 61.6% of meetings market share as we head into the Thanksgiving holiday next week, when volume will slow down due to the 4-day holiday weekend.
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The average number of attendees for the week was 82 (compared to 84 last week), while the average square footage used was 1,800 (compared to 1,870) per event and square feet used per person was steady at 22.
While the corporate market segment inched up slightly to 61.6% (vs 60.3% last week) of overall meetings business for the week, associations was ranked #2 at 13.1%. The top five segments for the week were: National Association, Education, Technology, Healthcare, and Finance/Banking.
Markets with the highest week over week variance for number of meetings were Orlando, Las Vegas, Washington DC, Miami-Hialeah, and Dallas. For this week,Orlando had the largest average group size at 104 and Miami-Hialeah has the largest square feet of meeting space used at 2,683 for the week’s movers and shakers.
|Market||Average Group Size||Average Sq Ft Used|
|Las Vegas, NA||64||2,050|
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 128 U.S. markets with more globally and is expanding coverage regularly.