Events make big recovery after the summer holiday
For the week ending July 15, 2023, the number of U.S. meetings and events increased 144.2% compared to the prior week. This growth level is consistent coming off the previous down week due to the July 4th holiday. Corporate events took back its dominating over 50% share volume with 59.4% of meetings and events, with National Associations driving the dominant industry share at 31.3% for the week, followed by the Education segment at 18.7%.
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The average number of attendees for the week was 75 (compared to 84 last week), while the average square footage used was 1,614 (compared to 1,680) per event, and square feet used per person returned to 22.
The top five segments for the week were: National Association, Education, Training/Education, Technology, and Charity/Non-Profit/Social Services.
The top growth market movers and shakers were: Chicago, Washington DC, Atlanta, Boston, and Los Angeles.
| Market | Average Group Size | Average Sq Ft Used |
| Chicago, IL | 75 | 1,974 |
| Washington DC-MD-VA | 83 | 2,055 |
| Atlanta, GA | 79 | 1,620 |
| Boston, MA | 56 | 1,372 |
| Los Angeles – Long-Bech, CA | 68 | 1,472 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.
