High growth week over week for the start of 2024, Education and Technology lead industry segments hosting events
For the week ending January 13, 2024, the number of U.S. meetings and events increased 185.9% as the year gets off to a strong start. Corporate events share volume is up to 68.7% (compared to 54.6% the previous week), with Education driving the dominant industry share at 25.8% for the week, followed by the Technology segment at 21.4%, for the top five segments.
The average number of attendees for the week was 71 (compared to 69 the previous week), while the average square footage used was 1,584 per event (compared to 1,460 the previous week), and square feet used per person was up to 22.
The top five segments for the week were: Education, Technology, National Association, Pharmaceutical/Biotechnology and Healthcare..
The full list of top growth market movers and shakers were: San Francisco-San Mateo, Phoenix, Atlanta, Washington DC, and Orlando, with the largest week over week volume change.
| Market | Average Group Size | Average Sq Ft Used |
| San Francisco-San Mateo, CA | 21 | 465 |
| Phoenix, AZ | 93 | 2,065 |
| Atlanta, GA | 75 | 1,984 |
| Washington, DC-MD-VA | 62 | 1,267 |
| Orlando, FL | 116 | 2,692 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.