Boston leads meeting growth
For the week ending April 27, 2024, the number of U.S. meetings and events fell 6.5% compared to the previous week. Corporate events share volume is 63.2%, with Education driving the dominant industry share at 28.3% for the week, followed by the National Association segment at 26.5%, for the top five segments. Boston showed the largest week over week growth of the top 5 “mover and shaker” markets.
The average number of attendees for the week was 94, while the average square footage used was 2,356 per event, and square feet used per person was 25.
The top five segments for the week were: Education, National Association, Charity/Non-Profit/Social Services, Healthcare, and Technology.
The full list of top growth market movers and shakers were: Boston, California North, Portland, Myrtle Beach, and Pittsburgh, with the largest week over week volume change.
| Market | Average Group Size | Average Sq Ft Used |
| Boston, MA | 86 | 2,150 |
| California North | 121 | 3,449 |
| Portland, OR | 140 | 3,539 |
| Myrtle Beach, SC | 211 | 5,209 |
| Pittsburgh, PA | 87 | 2,652 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.