San Antonio is the top mover for the week
For the week ending March 30, 2024, the number of U.S. meetings and events decreased 26.1% compared to the previous week. An early Easter holiday – Easter typically falls in April — combined with student Spring breaks, resulted in low meeting and event volume for the week. Corporate events share volume is 63.6%, with Education driving the dominant industry share at 28.3% for the week, followed by the National Association segment at 25.4%, for the top five segments. San Antonio showed the largest week over week growth of the top 5 “mover and shaker” markets.
The average number of attendees for the week was 69, while the average square footage used was 1,540 per event, and square feet used per person was 22.
The top five segments for the week were: Education, National Association, Charity/Non-Profit/Social Services, Technology, and Healthcare.
The full list of top growth market movers and shakers were: San Antonio, Indianapolis, Tulsa, Newark and Alaska, with the largest week over week volume change.
| Market | Average Group Size | Average Sq Ft Used |
| San Antonio, TX | 40 | 924 |
| Indianapolis, IN | 59 | 1,075 |
| Tulsa, OK | 68 | 1,100 |
| Newark, NJ | 110 | 2,040 |
| Alaska | 157 | 3,569 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.