Meetings and Events

Meeting Planners: What to Expect for 2024

Meeting and Event Planners Knowland released our annual Meeting Planner Survey in conjunction with ConferenceDirect. The report revealed key insights and challenges facing meeting planners today. If you are a hotel owner, manager, or sales leader, …

Mastering Hotel Group Sales: Strategies to Win the Game

Meeting your hotel’s sales goals is about so much more than individual sales quotas and collecting bonuses. Whether you are a hotel sales manager or operator, booking well-suited groups requires both inbound RFP responses and proactive selling. …

The Rise of the New Meeting Planner

It’s a new world. From business to our personal lives, it seems everything has been upended. But with great upheaval comes great change, which means evolving strategies to capture direct group business. With this change comes new target …

Hidden Gems: Off-the-Beaten-Path Travel Destinations for Meetings and Events

In the competitive meetings and events industry, attracting group business can be challenging for off-the-beaten-path travel destinations. However, with the right strategies and approach, these unique destinations can stand out and entice meeting …

Tradeshow Takeaways: From Las Vegas to Toronto

This week was a busy one for the hospitality industry, with two major events taking place. The AHLA launched its inaugural event The Hospitality Show (THS) kicking off the week in Las Vegas while the HSMAI Revenue Optimization Conference (ROC) had …

Chicago Leads in U.S. Meetings and Events in May for Second Month

Data reveals 70.4 percent year-over-year growth in U.S. meetings and events, according to Knowland ARLINGTON, Va. — June 7, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, continued …

Knowland Reports Chicago as Top Market for Events in April with National Associations as the Leading Group Segment

Data reveals 73.2 percent year-over-year growth in U.S. meetings and events ARLINGTON, Va. — May 4, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, continued its monthly monitoring …

From Struggles to Success: How to Overcome Sales Challenges When Selling Hotel Meeting Space

Selling hotel meeting space can be challenging, especially in today’s competitive business environment. From short-staffing to changing customer expectations, sales professionals face various obstacles when soliciting business for their …

Breaking Down the Hottest Meeting and Event Trends in 2023

In 2023, we’re no longer wondering if meetings are back–or when they’re coming back. Still, there are undeniable changes impacting hotel sales teams in challenging ways. To learn how sales teams can spice up their solicitation efforts with event …

Impacts of Meetings Industry Trends on Gaming Destination Events and Casinos

As 2023 continues to set in, meeting industry trends are becoming more apparent in the destination events industry. Meeting planners are choosing destinations for different reasons than they did before the pandemic, and the impact is …

[Webinar Replay] Knowland Ups 2023 Meetings Industry Forecast

2023 U.S. Meetings Industry Forecast Increased by 10% Based on Q4 Performance “2023 will be the year of the meeting,” said Kristi White, Knowland’s Chief Product Officer. Knowland released its fourth quarter meeting recovery forecast …

It’s Time to Pivot Group Sales Strategies

First appeared on Hotel Management. Our industry is moving toward a state of normalcy following the “big disruption.” While there may be reports of a potential recession, 2023 will be the year of group meetings and events and business travel will …