Did you know that meeting, convention, and event planners are expected to increase their share of employment pie by 44% before 2020? That means that there are an estimated 30,000 planners that will join the industry and potentially impact your event-related business in the next 5 years! What kind of plan do you have in place to take advantage of the growth potential?
Running a profitable vendor business in the events industry requires extensive planning and organization skills, but growing your event business can be quite a challenge. You need to stay connected with trends in the events industry, know what your competition is doing, and make strategic partnerships with venues and meeting planners. If you know how to build a solid foundation and make industry connections, you can expand your scope and your events will generally be smoother and more successful.
What Can I Do to Benefit From a Growing Events Industry?
Taking steps to stay connected with colleagues, vendors, and other event professionals is essential. But there are also some other steps you can take to take advantage of the burgeoning event industry:
- Establish relationships with other event vendors: Alliances with other event businesses can increase word-of-mouth referrals for you and can help you keep up-to-date on important trends.
- Stay organized from start to finish: If you put a serious amount of effort into the planning, make sure you see it through to finish. Don’t create the groundwork for an amazing event only to let it fall apart at the end!
- Make sure all expectations are explained and met: Ensure that you understand and can deliver on all of the client’s expectations (and if not, make sure the client is aware well ahead of time!). Nothing helps spread the word about your business more than a truly satisfied customer.
- Remember that the little things can make or break an event: Have a ‘Plan B’ for each aspect of the event you’re involved with. Find alternative solutions for things before the event begins and be aware of the smaller details like are there enough outlets for your music set-up? Does the lighting complement the décor? Do you have enough miscellaneous supplies for impromptu signage or quick-fixes?
- Ask for client feedback post-event: The event isn’t over when it’s over. Share photos and memorabilia of your event on social media and ask attendees for their opinions. Did they totally love the floral arrangements? What about the catered food and drinks? Depending on what portion of the events you’re involved with, make sure attendees were satisfied with their experience!
Event planning is increasingly popular and you, as an event vendor, can benefit hugely from it. Eventizen is an exclusive community for event vendors to connect, form industry partnerships, and network with hotels and venues. You can connect with eventizen on social media: Facebook, Twitter, and Pinterest or click on the button below to request more information.