Event activity shows slight decrease for the week, aligned with native seasonality
While there was a minor dip this week, it was insignificant when compared to the growth of the prior three weeks. All other metrics were in line with prior weeks showing group activity remains stable with simple, periodic ebbs that occur with native seasonality.
For the week of March 27 – April 2, 2022, there was a 1.8% decrease in event activity from the prior week.
Additionally, the average number of attendees for the week was 77 people while the average square footage used was 1,772 per event.
The corporate market segment represented 59.8% of overall business for the week. Education, National Association, HealthCare, Technology, and Financial/Banking were the top industry segments
The individual markets with the highest week over week growth were San Antonio, Miami, Washington DC, Dallas and Las Vegas. The average growth for these markets was 50.1% week over week.
|Average Square Footage Used
|San Antonio, TX
|Miami – Hialeah, FL
|Las Vegas, NV
San Antonio and Washington, D.C. had the lowest space to attendee ratio while Las Vegas had the highest. These numbers evolve every week but are in line with trends of markets at different stages of recovery.
Knowland tracks the weekly event activity across 108 markets across the United States.