Following last week’s record setting volume, growth continues for meetings across the US
The number of U.S. meetings and events increased 7.7% compared to the prior week. Again, the volume of meetings is worth getting excited about. For the second week in a row, the U.S. had the highest single week total for events this year.
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The average number of attendees for the week remained at 84, while the average square footage used was 1,920 per event and square feet used per person was steady at 23.
The corporate market segment was down slightly week-over-week to 59.8% (vs 61.4% last week) of overall meetings business for the week. The top five segments for the week were: National Association, Healthcare, Education, Technology and Financial/Banking.
Markets with the highest week over week variance for number of meetings were New York, Washington DC, Anaheim-Santa Anna, Salt Lake City, and Boston. Average group size and space used were lower than last week, For this week, Anaheim and Salt Lake markets tied with the largest average group size at 79 attendees (compared to 106 attendees last week) and Washington DC had the largest square feet of meeting space used at 1,746 sq ft (compared to 3.066 sq ft in Orlando last week).
|Market||Average Group Size||Average Sq Ft Used|
|New York, NY||51||1,147|
|Anaheim-Santa Ana, CA||79||1,594|
|Salt Lake City-Ogden, UT||79||1,514|
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 128 U.S. markets with more globally and is expanding coverage regularly.