Meeting volume increases 19% last week
The number of U.S. meetings and events increased 19.0% compared to the prior week.
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The average number of attendees for the week was 87, while the average square footage used was 1,936 per event and square feet used per person was steady at 22.
The corporate market segment was down a couple points at 57.8% (vs 59.1% last week) of overall meetings business for the week. The top five segments for the week were: National Association, Education, Healthcare, Technology, and Training/Education.
Markets with the highest week over week variance for number of meetings were San Diego, Orlando, Atlanta, Washington DC, Atlanta, and Boston. For this week, Orlando had the largest average group size at 120 attendees and San Diego had the largest square feet of meeting space used at 3,000 sq ft (compared to 9,536 sq ft in Las Vegas last week).
| Market | Average Group Size | Average Sq Ft Used |
| San Diego | 118 | 3,000 |
| Orlando | 120 | 2,831 |
| Atlanta | 110 | 2,736 |
| Washington DC | 99 | 2,280 |
| Boston | 73 | 1,562 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 128 U.S. markets with more globally and is expanding coverage regularly.
