Meeting volume continues steady into the fall season, Vegas makes a comeback
The number of U.S. meetings and events increased 1.5% compared to the prior week. Smaller events under 200 attendees continue to dominate the corporate segment as we move deeper into the fall season. The trend of using office space savings from remote work to fund bringing employees together with culture-driven events is a growing trends as seen here in this article by Skift Meetings.
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The average number of attendees for the week was 78, while the average square footage used was 1,750 per event and square feet used per person was steady at 22.
The corporate market segment was steady with week-over-week to 59.6% (vs 59.5% last week) of overall meetings business for the week. The top five segments for the week were: National Association, Education, Healthcare, Technology and Financial/Banking.
Markets with the highest week over week variance for number of meetings were Phoenix, Orlando, Tampa-St. Petersburg, Las Vegas, and Ft. Lauderdale. For this week, Las Vegas had both the largest average group size at 161 attendees (compared to 110 Des Moines last week) and the largest square feet of meeting space used at 9,536 sq ft (compared to 1,960 sq ft in San Francisco last week).
|Average Group Size
|Average Sq Ft Used
|Tampa-St. Petersburg, FL
|Las Vegas, NV
|Ft. Lauderdale, FL
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 128 U.S. markets with more globally and is expanding coverage regularly.