Corporate meetings and events dominate for the week; Education is the top industry
For the week ending December 16, 2023, the number of U.S. meetings and events decreased 13.9%. Corporate events share volume dominate at 70.3%, with Education driving the dominant industry share at 25.1% for the week, followed by the Healthcare segment at 21.0%, for the top five segments.
The average number of attendees for the week was 72 (compared to 76 for the previous week), while the average square footage used was 1,612 per event (compared to 1,736 for the previous week), and square feet used per person was 22.
The top five segments for the week were: Education, Healthcare, Technology, Manufacturing, and National Association.
The full list of top growth market movers and shakers were: Riverside-San Bernardino, Virginia, Colorado Springs, Baltimore, and Salt Lake City, with the largest week over week volume change.
| Market | Average Group Size | Average Sq Ft Used |
| Riverside-San Bernardino, CA | 82 | 1,863 |
| Virginia Area | 101 | 1,888 |
| Colorado Springs, CO | 50 | 1,520 |
| Baltimore, MD | 87 | 2,140 |
| Salt Lake City-Ogden, UT | 82 | 2,088 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.
