Austin has highest metrics of top 5 growth markets last week
For the week ending February 24, 2024, the number of U.S. meetings and events increased 21.6% compared to the previous week. Corporate events share volume is 64.6%, with Education driving the dominant industry share at 30.5% for the week, followed by the National Association segment at 21.8%, for the top five segments. Chicago showed the largest week over week growth while Austin reported the top group size and space used of the top 5 “mover and shaker” markets.
The average number of attendees for the week was up to 83, while the average square footage used was 1,918 per event, and square feet used per person was up to 23.
The top five segments for the week were: Education, National Association, Technology, Charity/non-Profit/Social Services, and Healthcare.
The full list of top growth market movers and shakers were: Chicago, Orlando, Dallas, Washington DC and Austin, with the largest week over week volume change.
| Market | Average Group Size | Average Sq Ft Used |
| Chicago, IL | 66 | 1,234 |
| Orlando, FL | 91 | 2,474 |
| Dallas, TX | 87 | 2,137 |
| Washington DC-MD-VA | 95 | 2,145 |
| Austin, TX | 100 | 2,898 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.