About Us

We’ve grown and changed over the years to meet out clients’ ever-developing needs.

Knowland was founded in 2004 and is based in the Mid Atlantic with headquarters in Washington, DC.

As a globally recognized provider of meeting and group data, Knowland offers extensive insight into market analytics, group industry trends, and powerful benchmarking. Over the past decade, Knowland has developed innovative, creative products for the hospitality industry that help increase group revenue performance.


Knowland tools are developed around the idea that by understanding a group’s booking behaviors and patterns of the past, opportunities are created for the future.

Tangible ROI

If you don’t succeed, we don’t succeed. That’s why our research team verifies information with meeting planners and reviews meetings and events details. You need actionable, relevant data.

Better data-powered business

Knowland is a leader in creative, innovative business intelligence solutions. Our technology gives hoteliers the tools to define market potential, target the most profitable group opportunities, increase market share, identify and develop new customers, and gain insight into group characteristics and booking patterns.