What is Knowland’s Market Analytics?
Market Analytics is the first objective view of actualized group activity, trends, and statistics in any given market, segment by segment and brand by brand. Drive the direction and development of your group sales strategy from an enterprise level by revealing market realities that affect your sales planning, account acquisition costs, negotiation, and benchmarking.
Market trends in group segments, geographic markets & chain-scale categories
Group-segment booking patterns to guide short- & long-term sales strategies
Brand vs. brand comparisons that show the reality of competitor performance
Account, brand & group segment performance, quarter-by-quarter & year-over-year
Market Analytics Success Stories
Read how hoteliers have turned challenges into big wins.