How to Optimize Hotel Group Sales for 2021
Excerpt from article originally published in Hotel Business.
As we move into 2021, many of us are looking forward to the new year with the hope of new possibilities that will turn the tide for hotel group sales. Now is the time to become resolute in building a solid selling workout routine so when recovery changes our pace from a marathon to a sprint, your team will be ready.
If we have learned anything in the past 10 months, it is that employees get ideas and inspiration from each other. The inability to meet, collaborate and ideate as a group has substantially impacted businesses during this disruption.
Getting back to the business of business is at the heart of the meeting and events industry. Meetings will be back sooner than we think, so if your sales team hasn’t begun to stretch those selling muscles, now is the time to get started.
Small Meetings Combat the Rise of the ‘Zoombie’
As we watched businesses try to facilitate work-from-home scenarios, the hospitality industry pivoted to accommodate virtual and hybrid events, but we have seen that the value is not the same. Engagement was a challenge and keeping people active with gamification or “topic rooms” did not have the same benefit as live networking, particularly in a conference/trade show scenario.
Many organizations, big and small, turned to video conferencing tools to pull team members together to meet virtually as a temporary solution. While initially unique, it quickly became tedious and tiresome resulting in online meeting burnout, or “Zoom fatigue” and the creation of “Zoombies.”
To alleviate this issue, smaller groups have begun to come together in hotel meeting rooms to ensure a safe environment. This allows teams to get back to meeting without the annoyance of looking at a screen for hours at a time, or the need to properly prepare and secure corporate offices against exposure.
Read the full story in Hotel Business here.
Avoid turning into a “zoombie.” Request a Knowland demo today.
