Today, our team announced a major update to our Knowland platform. To say we’re pretty excited about it would be an understatement.
So, what’s all the fanfare about? Keep reading or join our webcast on Wednesday, July 18th at 12pm ET to learn more!
We’re revolutionizing group sales for hotels. Or at least your inbound sales process.
The Knowland platform now features built-in predictive technology that analyzes and scores all of your inbound leads, including electronic RFPs, to determine if they are a good fit specifically for your property.
That enables you to prioritize the inbound leads that are most likely to result in bottomline revenue and deserve the most attention, exponentially improving the efficiency and effectiveness of your inbound sales process — and lowering your customer acquisition costs. Finally, you can cut through all of that RFP clutter and focus on what matters most!
But that’s not all… Knowland also serves up deep account intelligence that can be leveraged to craft customized pitches and proposals based on a buyer’s previous booking behaviors, which can significantly improve the likelihood that you’ll win the deal by addressing each detail that will drive decision making for your prospect. The same data that powers our pattern matching provides a blueprint for precision selling, so you can immediately start improving your close rates.
How does it work?
Knowland captures detailed information for each inbound lead and then analyzes those details against the industry’s most comprehensive database of historical booking patterns to score the opportunity and determine the probability that your particular property will be a true contender for the deal.
The resulting scores for each inbound lead are presented alongside augmented account and contact details and previous booking data, enabling you to significantly reduce the time required to triage and research inbound leads while ensuring that you are always prioritizing the leads that are most likely to close.
The perfect complement to intelligent prospecting features.
Knowland’s new inbound lead analysis capabilities complement the intelligent prospecting features we released last October. Using similar predictive algorithms, Knowland proactively searches our database of actualized events for new opportunities that offer a strong match with your property’s attributes and need periods.
Sales teams receive a steady flow of new, pre-qualified, pre-screened group business leads to optimize their outbound prospecting efforts. In fact, 70% of customers in a recent survey said that Elite helped them discover viable prospects they wouldn’t have otherwise found, and that their outbound prospecting efforts were significantly more effective as a result of the account details provided by Knowland.
By bringing all of these capabilities together, the latest release of Knowland is a real game changer for organizations looking to improve ROI and efficiency across the entire spectrum of sales activities, both inbound and outbound. Our customers are able to sell smarter, lower their customer acquisition costs, and improves overall outcomes.
Ready to revolutionize your sales process?
See how the new Knowland can help you achieve your group sales goals and improve ROI for all of your sales activities. Schedule a one-on-one demo or join our webcast on July 18th at 12pm ET to learn more!