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August 11, 2015

Getting Your Share of Medical Meetings Market Revenue

Did you know that healthcare represents roughly one-sixth of the American economy? Meetings, held in hotels and other venues, are a critical part of

Category iconAdvanced Researcher Profiles,  Health Care,  medical,  Meetings and Events,  Pharma,  Platform,  SMMP,  Third Party Planners,  Training

April 24, 2014

The Truth Behind Preferred Vendor Agreements

As an event professional, you may think you’re fairly knowledgeable about preferred vendor agreements, but there is actually a lot of misinformation

Category iconAdvanced Researcher Profiles

April 7, 2014

How To Pinpoint the Right Decision Maker

  Approaching an account with little knowledge about their event approval processes can be a hit or miss… but more often than not it’s a

Category iconAdvanced Researcher Profiles

March 31, 2014

When Selling, Do You Know What You Don’t Know?

Have you ever gotten stuck while targeting a major account because you weren't sure who the right person was to call? Hoteliers like yourself face

Category iconAdvanced Researcher Profiles

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