The global meetings and events industry is evolving rapidly, but for professionals involved in the pharmaceutical market segment, the industry is
The Truth Behind Preferred Vendor Agreements
As an event professional, you may think you’re fairly knowledgeable about preferred vendor agreements, but there is actually a lot of misinformation
Do You Have What It Takes To Work With Pharmaceutical Meeting Planners?
Pharmaceutical Meeting Planners are not like the rest. With the recently implemented Sunshine Act, other regulations, and an ever changing industry,
How To Pinpoint the Right Decision Maker
Approaching an account with little knowledge about their event approval processes can be a hit or miss… but more often than not it’s a
When Selling, Do You Know What You Don’t Know?
Have you ever gotten stuck while targeting a major account because you weren't sure who the right person was to call? Hoteliers like yourself face
Should You Jump on the Mobile Bandwagon?
It seems like everything is mobile these days. Raise your hand if you regularly read the news, access your social media, or browse the Internet on
How to Stay Ahead of the Global Events Industry
Staying on top of the latest industry trends and news can be both time consuming and tedious, but we all know it’s a vital task in order to remain
How to Establish Relationships with Third Party Meeting Planners
This is the last part of our blog series dedicated to understanding third party meeting planners – we are now all experts on what third
Are Third Party Planners All They’re Cracked Up To Be?
Yes and no! Last week we talked about what third party planners are and what kinds of services they provide. But now that we know who they