• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Knowland

Knowland

  • Solutions
    • Hotel Properties
    • Above Property Management
      • Portfolio Capture
      • Market Analytics
    • Convention Centers and Other Venues
    • Features & Pricing
  • Resources
    • Meetings Recovery Forecast
    • Success Stories
    • White Papers & Datasheets
    • Webcasts & Events
    • Blog
    • Sales Calculator
    • Glossary
  • Customers
    • Customer Sign In >
    • Support & Training
    • Billing Inquiries >
  • About Us
    • Meet Knowland
    • Culture
    • Job Openings
    • Press & Media
    • Sustainability
    • Contact Us
  • Support
  • Sign In
  • Try for Free
  • Request a Demo
  • Support
  • Sign In >
TRY FOR FREE REQUEST DEMO

Knowland Reports U.S. Meetings and Events Volume Growth of 25.5 Percent for August 2021

September 8, 2021

Average space used per attendee at the same level as 2019 for the first time since the pandemic

ARLINGTON, Va. — Sept. 8, 2021— Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, today released monthly meetings and events data for August. The numbers reveal that August U.S. group meetings volume increased 25.5 percent over July 2021.

The Top 25 Markets continue to dominate the growth metrics for number of meetings. This is strong performance as earlier in the year growth was led by the secondary and tertiary markets.

  • Average attendees increase over 2019 – The average number of attendees per event in August 2021 was 68, compared to 61 in August 2019.
  • Average space used –The average space used in August 2021 was 2,490 square feet while meetings in August 2019 averaged 2,216 square feet. While the square footage was higher in August 2021 than in August 2019, the average space per attendee is the same. This is the first time we have seen this since the start of the pandemic.
  • Top five market growth – The top five growth markets in August were Boston, Chicago, San Diego, Seattle and Washington, D.C.
  • Corporate meetings represent the largest market segment – The corporate segment represents 60.8 percent of meeting and event business with the healthcare and technology segments taking the lead as the largest industry segments.

Kristi White, chief product officer, Knowland, said: “August was a surprising month. With all the news about the Delta Variant, we anticipated there would be a drop in meetings this month. However, the opposite occurred, not only was there growth but it was higher than the prior month. Additionally, we saw the Top 25 Markets continue their dominance as the biggest growth markets. The Top 25 Markets are key to the overall rebound of the U.S. market. Hopefully, this trend will continue in the coming months.”

About the Data: Insights presented are a result of the analysis of meetings and events data acquired through Knowland data collection and aggregation methods, including field reporting and automated methods of customer and non-customer data collection in primary, secondary, and tertiary markets, as well as its large historical database.

ABOUT KNOWLAND

Knowland is the world’s leading provider of data-as-a-service insights on meetings and events for hospitality. With the industry’s largest historical database of actualized events, thousands of customers trust Knowland to sell group smarter and maximize their revenue. Knowland operates globally and is headquartered just outside Washington, DC. To learn more about our solutions, visit www.knowland.com or follow us on Twitter @knowlandgroup.

Category iconHotel Recovery Trends,  Hotel Trends,  Knowland News,  Meetings and Events,  Press Releases Tag iconKnowland Monthly Group Data

Footer

  • Solutions
    • Hotel Properties
    • Above Property Management
    •   – Portfolio Capture
    •   – Market Analytics
    • Convention Centers and Other Venues
    • Features & Pricing
    • Try for Free >
    • Demo Request >
  • Resources
    • Meetings Recovery Forecast
    • Success Stories
    • White Papers & Datasheets
    • Webcasts & Events
    • Blog
    • Sales Calculator
    • Glossary
  • Customers
    • Customer Sign In >
    • Support & Training
    • Billing Inquiries >
  • About Us
    • Meet Knowland
    • Culture
    • Job Openings
    • Press & Media
    • Sustainability
    • Contact Us >

LinkedIn Profile Twitter Profile Facebook Profile

info@knowland.com

clientcare@knowland.com

202-312-5880

2300 Wilson Blvd. Ste 700 Arlington, VA 22201

Subscribe for news and updates

© 2004–2023 Knowland Group

Privacy Policy

Cookie Settings