76 percent of meeting planner respondents are now rebooking meetings, but cite that flexible low-risk hotel contracts are extremely important
Employees get ideas and inspiration from each other. The inability to meet, collaborate and ideate as a group has substantially impacted businesses during 2020. Getting back to the business of business is at the heart of the meeting and events industry.
With the reality of a vaccine in distribution and new gathering norms in place, the future of the meeting industry includes the return to in-person meetings in 2021. Meetings may not look the same, but the value of face-to-face connections will not be overlooked.
Together Knowland and ConferenceDirect collaborated on a survey designed to help industry professionals understand the planner and event manager perspective on recovery. The results reflect the state of planner considerations and expectations as the industry is poised to turn the corner with the end of 2020.
Download the 2020 Planner Survey: The State of the Meeting Industry here.
Thank you to our partner, industry leader ConferenceDirect, for their support and expertise in the development and execution of these industry insights.
