What if you could…
- Optimize direct booking revenue by prospecting into Accounts that meet the criteria you set and therefore have the highest potential for conversion?
- Source highly relevant, but hard to find, “Hidden Gem” account leads matched to your property to prospect into even before the RFP hits?
- Prioritize the most-likely- to-convert leads?
Now you can. Much like how consumer search engines have revolutionized search, we deploy SmartSearch to apply intelligence to the 17MM events in the Knowland Insight database, the industry’s largest historical database of actualized events. Not only will you uncover relevant opportunities based on what is important to your hotel, but you will be able to use the event details to make warm sales calls, effectively turning Sales Teams into order makers, not order takers.
SmartSearch is available in Knowland’s flagship solution, Insight Elite, allowing Group Sales Teams to execute a Proactive Group Sales Strategy which maximizes a property’s profits. SmartSearch uses cutting-edge web search technologies to score and rank thousands of group opportunity accounts in real-time simultaneously against your hotel’s specific attributes.
SmartSearch includes the most requested enhancements such as multiple keyword searches, interactive map searches, flexible booking dates searches, and account booking sets – all scored and presented by relevance to the customers’ property. Our web-based API execution allows for flexible integrations with other solutions bringing the Knowland Advantage to life.
In a recent poll 92% of respondents said they are not having success with proactive selling the way they currently do it and it was holding them back. The hospitality industry needs a better way to sell group. Knowland’s response to this need was to create a capability that would put the customer back in control of their group sales pipeline, revenue, and profits. Not only is going direct and connecting with the planner before the RFP hits a smart strategy when the market softens, but it is a smart strategy overall. No more over-reliance on inbound leads that may or may not matriculate and eat away at profits.
Read the SmartSearch launch press release here. To learn more about how to bring this powerful search to your proactive group sales efforts, request a demo of Insight Elite with SmartSearch today visit www.knowland.com