Four consecutive weeks of growth in event activity
The U.S. has realized four consecutive weeks of growth since the beginning of Spring, showing a continued positive trajectory in the market. This week the increase was 4.0% over the prior week. While the number is not as strong as we saw earlier in the year, the market continues to grow. The average number of attendees for the week was 79 people, while the average square footage used was 1,910 per event.
The corporate market segment represented 62.7% of overall business for the week. National Association, Technology, Education, HealthCare, and Financial/Banking were the top industry segments
Markets with the highest week over week growth were Chicago, Miami-Hialeah, Anaheim-Santa Ana, San Diego, and Austin. The average growth for these markets was 31.4% week over week.
|Market||Average Attendees||Average Square Footage Used|
|Anaheim-Santa Ana, CA||75||1,960|
|San Diego, CA||90||2,394|
Chicago, IL and Anaheim-Santa Ana, CA had the lowest space to attendee ratio while Miami, FL had the highest. These numbers evolve every week but are in line with trends of markets at different stages of recovery.
Knowland tracks the weekly event activity across 108 markets across the United States.