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Weekly Group Business Trends, Week Ending May 14, 2022

May 19, 2022

Four consecutive weeks of growth in event activity

The U.S. has realized four consecutive weeks of growth since the beginning of Spring, showing a continued positive trajectory in the market. This week the increase was 4.0% over the prior week. While the number is not as strong as we saw earlier in the year, the market continues to grow. The average number of attendees for the week was 79 people, while the average square footage used was 1,910 per event.

Week ending May 14

The corporate market segment represented 62.7% of overall business for the week. National Association, Technology, Education, HealthCare, and Financial/Banking were the top industry segments

Markets with the highest week over week growth were Chicago, Miami-Hialeah, Anaheim-Santa Ana, San Diego, and Austin. The average growth for these markets was 31.4% week over week.

Market Average Attendees Average Square Footage Used
Chicago, IL 82 2,135
Miami-Hialeah, FL 61 2,552
Anaheim-Santa Ana, CA 75 1,960
San Diego, CA 90 2,394
Austin, TX 45 1,770

Chicago, IL and Anaheim-Santa Ana, CA had the lowest space to attendee ratio while Miami, FL had the highest. These numbers evolve every week but are in line with trends of markets at different stages of recovery.

Knowland tracks the weekly event activity across 108 markets across the United States.

Ready to see what is happening in your market today? Schedule a free market analysis to find out.

Category iconHot Data Trends Tag iconWeekly Group Business Trends

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