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Weekly Group Business Trends, Week Ending October 15, 2022

October 19, 2022

Meeting volume increases 9.1%, Orlando leads in group size and space

The number of U.S. meetings and events increased 9.1% compared to the prior week. We are seeing the seasonal uplift from fall events, specifically in the corporate segment. Orlando stood out in both average group size and space used for the top growth markets.

Ready to see what is happening in your market today? Schedule a free market analysis to find out.

The average number of attendees for the week was 83, while the average square footage used was 1,908 per event and square feet used per person was steady at 23.

Week of Oct 15

The corporate market segment was steady at 59.1% (vs 59.6% last week) of overall meetings business for the week. The top five segments for the week were: National Association, Education, Technology, Healthcare,  and Training/Education.

Markets with the highest week over week variance for number of meetings were Washington DC, Orlando, Seattle, Tampa-St. Petersburg, and Los Angeles-Long Beach. For this week, Orlando had both the largest average group size at 127 attendees (compared to 161 in Las Vegas last week) and the largest square feet of meeting space used at 2,730 sq ft (compared to 9,536 sq ft in Las Vegas last week).

Market Average Group Size Average Sq Ft Used
Washington DC MD VA 77 1,575
Orlando, FL 127 2,730
Seattle, WA 81 1,682
Tampa-St. Petersburg, FL 85 1,976
Los Angeles-Long Beach, CA 85 1,976

These numbers and markets change weekly based on market dynamics and social trends.

Knowland tracks the weekly event activity across 128 U.S. markets with more globally and is expanding coverage regularly.

Talk to a Knowland data expert today for sneak peek at your market trends.

Category iconHot Data Trends Tag iconWeekly Group Business Trends

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