Corporate market segment steady at 62.7% of meetings
For the week ending August 19, 2023, the number of U.S. meetings and events decreased 5.7% compared to the prior week. Corporate events captured higher share volume with 62.7% of meetings and events, with National Associations driving the dominant industry share at 27.0% for the week, followed by the Education segment at 20.7%, for the top five segments.
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The average number of attendees for the week was 70 (compared to 76 last week), while the average square footage used was 1,500 (compared to 1,636) per event, and square feet used per person was 21.
The top five segments for the week were: National Association, Education, Training/Education, Healthcare and Technology.
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.
