Washington DC is top growth market for the week ending with Labor Day holiday
For the week ending September 9, 2023, the number of U.S. meetings and events increased 4.6% compared to the prior week. The meetings industry started the fall season with a small rebound after Labor Day. Corporate events continue to dominate share volume with 55.4% of meetings and events, with Education driving the dominant industry share at 27.4% for the week, followed by the National Association segment at 25.1%, for the top five segments.
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The average number of attendees for the week was 77 (compared to 71 last week), while the average square footage used was 1,650 (compared to 1,500) per event, and square feet used per person held at 21.
The top five segments for the week were: Education, National Association, Technology, Healthcare and Training/Education.
Washington DC took the top growth spot with an increase of 162% week over week. The top growth market movers and shakers were: Washington, Los Angeles, Boston, Atlanta, and New York.
| Market | Average Group Size | Average Sq Ft Used |
| Washington DC-MD-VA | 96 | 2,182 |
| Los Angeles-Long Beach, CA | 101 | 2,443 |
| Boston, MA | 63 | 1,254 |
| Atlanta, GGA | 99 | 2,765 |
| New York, NY | 44 | 805 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.
