Slight dip in week-over-week meetings and events
For the week ending October 7, 2023, the number of U.S. meetings and events dipped slightly with a decrease of 4.2% growth compared to the prior week. Corporate events dominate share volume with up to 60.9% of meetings and events, with National Association driving the dominant industry share at 30.6% for the week, followed by the Education segment at 22.6%, for the top five segments.
The average number of attendees for the week was 85, while the average square footage used was up to 2,011 per event, and square feet used per person was up to 24.
The top five segments for the week were: National Association, Education, Healthcare, Charity/Non-Profit/Social Services and Technology.
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.