Corporate meetings and events lead with 70% share; Leading industry is National Association
For the week ending December 9, 2023, the number of U.S. meetings and events increased 36.7%. Corporate events share volume dominate at 70.6%, with National Association driving the dominant industry share at 22.3% for the week, followed by the Healthcare segment at 21.4%, for the top five segments.
The average number of attendees for the week was 76 (compared to 77 for the previous week), while the average square footage used was 1,736 per event (compared to 1,728 for the previous week), and square feet used per person was 23.
The top five segments for the week were: Education, Healthcare, Technology, Manufacturing, and National Association.
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.
