Seattle steps out as the top mover for meeting growth for last week
For the week ending March 16, 2024, the number of U.S. meetings and events decreased 9.6% compared to the previous week. Corporate events share volume is 63.2%, with Education driving the dominant industry share at 29.1% for the week, followed by the National Association segment at 26.1%, for the top five segments. Seattle showed the largest week over week growth for the top 5 “mover and shaker” markets.
The average number of attendees for the week was 85, while the average square footage used was 1,925 per event, and square feet used per person was 23.
The top five segments for the week were: Education, National Association, Charity/Non-Profit/Social Services, Technology, and Healthcare.
The full list of top growth market movers and shakers were: Seattle, New York, Norfolk-Virginia Beach, Milwaukee and Newark , with the largest week over week volume change.
| Market | Average Group Size | Average Sq Ft Used |
| Seattle, WA | 91 | 1,716 |
| New York, NY | 42 | 1,200 |
| Norfolk-Virginia Beach, VA | 42 | 1,152 |
| Milwaukee, WI | 38 | 2,469 |
| Newark, NJ | 30 | 1,768 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.