Education takes the lead for meeting & event growth last week
For the week ending March 2, 2024, the number of U.S. meetings and events increased 2.3% compared to the previous week. Corporate events share volume is 66.4%, with Education driving the dominant industry share at 29.2% for the week, followed by the National Association segment at 22.2%, for the top five segments.
The average number of attendees for the week was 84, while the average square footage used was 2,000 per event, and square feet used per person was up to 24.
The top five segments for the week were: Education, National Association, Technology, Charity/Non-Profit/Social Services, and Healthcare.
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.