Texas dominates the week’s top movers for meeting growth
For the week ending March 23, 2024, the number of U.S. meetings and events increased 2.3% compared to the previous week. Corporate events share volume is 63.8%, with National Association driving the dominant industry share at 28.3% for the week, followed by the Education segment at 25.4%, for the top five segments. Houston showed the largest week over week growth and 4 of the top 5 “mover and shaker” markets were in Texas.
The average number of attendees for the week was 82, while the average square footage used was 1,958 per event, and square feet used per person was 23.
The top five segments for the week were: National Association, Education, Charity/Non-Profit/Social Services, Technology, and Training/Education.
The full list of top growth market movers and shakers were: Houston, Dallas, Austin, San Francisco-San Mateo, and San Antonio, with the largest week over week volume change.
| Market | Average Group Size | Average Sq Ft Used |
| Houston, TX | 78 | 1,923 |
| Dallas, TX | 84 | 2,300 |
| Austin, TX | 73 | 1,778 |
| San Francisco-San Mateo, CA | 54 | 1,254 |
| San Antonio, TX | 87 | 1,936 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.