Washington market tops meeting & event growth for last week
For the week ending March 9, 2024, the number of U.S. meetings and events increased 5.7% compared to the previous week. Corporate events share volume is 63.1%, with Education driving the dominant industry share at 29.2% for the week, followed by the National Association segment at 24.4%, for the top five segments. Washington DC showed the largest week over week growth and top group size and space used of the top 5 “mover and shaker” markets.
The average number of attendees for the week was 87, while the average square footage used was 2,016 per event, and square feet used per person was up to 24.
The top five segments for the week were: Education, National Association, Charity/Non-Profit/Social Services, Technology, and Healthcare.
The full list of top growth market movers and shakers were: Washington DC, Boston, Chicago, Las Vegas and Los Angeles, with the largest week over week volume change.
| Market | Average Group Size | Average Sq Ft Used |
| Washington DC-MD-VA | 108 | 2,540 |
| Boston, MA | 70 | 1,292 |
| Chicago, IL | 94 | 1,948 |
| Las Vegas, NV | 101 | 2,214 |
| Los Angeles-Long Beach, CA | 84 | 2,244 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.