Chicago is the top week-over-week growth market
For the week ending April 6, 2024, the number of U.S. meetings and events increased 4.7% compared to the previous week. Corporate events share volume is 60.5%, with Education driving the dominant industry share at 30.8% for the week, followed by the National Association segment at 23.8%, for the top five segments. Chicago showed the largest week over week growth of the top 5 “mover and shaker” markets.
The average number of attendees for the week was 84, while the average square footage used was 1,935 per event, and square feet used per person was 23.
The top five segments for the week were: Education, National Association, Charity/Non-Profit/Social Services, Healthcare, and Technology.
The full list of top growth market movers and shakers were: Chicago, Columbus, San Diego, Washington DC, and Dallas, with the largest week over week volume change.
| Market | Average Group Size | Average Sq Ft Used |
| Chicago, IL | 75 | 1,584 |
| Columbus, OH | 85 | 2,000 |
| San Diego, CA | 115 | 3,092 |
| Washington DC | 96 | 2,132 |
| Dallas, TX | 83 | 1,803 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.