“Windy City” has the top meeting growth this week
For the week ending May 18, 2024, the number of U.S. meetings and events grew 6.7% compared to the previous week. Corporate events share volume is 64.1%, with National Association driving the dominant industry share at 25.0% for the week, followed by the Education segment at 23.8%, for the top five segments. Chicago showed the largest week over week growth of the top 5 “mover and shaker” markets.
The average number of attendees for the week was up to 92, while the average square footage used was 2,299 per event, and square feet used per person was 25.
The top five segments for the week were: National Association, Education, Technology, Charity/Non-Profit/Social Services, and Healthcare.
The full list of top growth market movers and shakers were with the top 4 in the Top 25 markets: Chicago, Atlanta, Boston, Dallas, and Austin, with the largest week over week volume change.
| Market | Average Group Size | Average Sq Ft Used |
| Chicago, IL | 89 | 2,202 |
| Atlanta, GA | 93 | 2,052 |
| Boston, MA | 88 | 1,988 |
| Dallas, TX | 108 | 2,904 |
| Austin, TX | 70 | 2,298 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.